Creating content is a great way for any business to spend their marketing time and money. However, unless you fancy yourself a natural content creator, coming up with ideas for your content and a manageable posting schedule can be a real challenge. Luckily, with the use of an effective content calendar, you can tackle both of these problems simultaneously.
To help you see how this can be done for your business, here are three tips for creating a content calendar.
Keep Common And Fun Holidays In Mind
The first thing you’ll want to do when creating a content calendar is to get a calendar out and see what the dates are that you have to work with. Ideally, you should try to have a vague content calendar outline for a year to six months and then a much more solidified content calendar for the next three to six months.
As you’re planning out your content calendar, one easy way to do things is to take a look at the common and fun holidays that are coming up. These holidays, especially if they are intimately related to your business or industry, can be great fodder for content and can help to alleviate some of the stress of coming up with completely new ideas on a consistent basis.
Know How Much Content You’re Needing To Plan For
Something else that you’ll need to consider when you’re trying to put together a content calendar is how often you’re wanting to be posting, which will tell you how much content you need to plan on creating.
For some businesses, they’ll want to be posting multiple times a day, which means planning and creating a lot of content on a very regular basis. You’ll likely need a whole team devoted to content planning and creation in these cases. But for other businesses, posting something once or twice a week will be sufficient. It’s only when you know how much you want to be posting that you can start to lay out a decent content calendar.
Switch Up The Type Of Content You’ll Be Creating
Not only do you want to plan when you’ll be posting and what the topic of the content should be, but you’ll also want to think about the type of content that you’ll be creating and posting.
While writing blog posts or short social media posts can be simple enough to come up with, it’s wise to post all kinds of different types of content to add some variety to your channels as well as reach different types of audiences. Doing things like creating videos, infographics, client stories, tutorials, and more can all help to keep your content fresh and keep your audiences coming back for more.
If you now realize that keeping a content calendar could be a great benefit to your business, consider using the tips mentioned above to help you learn how to put this into action.