When running a digital marketing agency, there is much work to do. You have to use the right essential tools to optimize your campaigns and improve analytics to stay ahead of the curve. Below are some must have tools for managing your digital marketing agency or you may visit Digitalspotlight.com for more information.
Landing Page Builder
To be successful with your digital marketing agency, you’ll need a powerful landing page builder. Unbounce is one of the best in the business and makes it easy to create high-converting pages without any coding required.
With Unbounce, you can easily create custom landing pages, pop ups, and sticky bars for your website. Plus, their built-in A/B testing tool makes it easy to test different variations of your pages to see which ones convert the best.
If you’re looking for an effective way to increase conversions and grow your business, then Unbounce is worth checking out.
Content Marketing Planning
Content marketing and planning is essential part of a successful digital marketing agency. You need to have a plan for creating, publishing, and promoting your content to achieve your desired results. You can use many different tools and platforms for this, but the GrowthHackers workflow is one of the most popular and efficient options.
The GrowthHackers workflow consists of five steps: ideation, planning, creation, amplification, and optimization. Let’s take a closer look at each step:
Ideation: This step involves developing ideas for content that will help you reach your goals. You can use tools like BuzzSumo or Google Trends to find popular topics right now and figure out what types of content are getting the most engagement.
Planning: Once you have your ideas, you can use a platform like Trello to organize them into a plan. Using the GrowthHackers workflow as a template for this step is an efficient method of keeping track of what content will be created and when it’s due so that nothing slips through the cracks.
You should also include deadlines in your planning stage, especially if you are working with other people on your team or clients who need specific deliverables by certain dates. This process ensures there won’t be any confusion about the next steps and helps everyone stay on track together.
Creation: Once the plan is in place, it’s time to start creating the content! This can be done in various ways, depending on the type of content you are producing. If you are creating videos, you may need to hire a videographer. If you are writing articles, you can use tools like CoSchedule or Hootsuite to help publish and promote.
Amplification: After your content is created, it’s time to start amplifying it! This step involves getting your content in front of the right people. You can use social media platforms like Facebook, Twitter, and LinkedIn to share your content with your followers or influencers who may be interested in reading it. Some great tools for this part are Buffer and Meet Edgar, which make sharing on multiple channels easy.
Optimization: The final step is optimization. This involves analyzing your content to see how it performs and making changes as needed. You can use tools like Google Analytics to track website traffic, social media metrics, and more. This information will help you determine which content resonates with your audience and what needs to be changed or tweaked to achieve better results.
The GrowthHackers workflow is a great tool for any digital marketing agency. Once you have it set up, you have to follow the steps above and keep moving forward.
Link Tracking Software
Rebrandly is a link tracking software essential for managing your digital marketing agency. It allows you to create custom links and track the performance of each campaign. This information can be used to make data-driven decisions about allocating your resources to achieve the best results.
Rebrandly also makes it easy to share links on social media, which helps you promote your content more effectively. Plus, the built-in analytics give you valuable insights into how people are interacting with your links. All of this adds up to better performance for your business.
If you’re looking for an effective way to manage your digital marketing campaigns, then Rebrandly is definitely worth considering. It’s a powerful tool that can help you achieve better results. So why not give it a try? You may be surprised at just how useful it can be.
Business Analytics Software
Databox is a Business Analytics Software that helps marketing agencies track all their data, metrics, and insights in one place. Databox is compatible with Google Analytics, Adwords, Facebook ads manager, Instagram Ads Manager, Pinterest Ads Manager & Twitter Ads Manager.
With Databox, you can monitor online campaigns by tracking keywords or specific URLs (e.g., your URL) to see how many people visit your site from different social media channels. You will be able to know which posts have the highest engagement on each platform for each period you choose, so you can continue posting them more often.
You can also track conversions (goals) from your website to see how effective your digital marketing campaigns drive people to take the desired action, like subscribing to your email list or buying a product on your site.
This is an amazing tool for managing all your data in one place and an important must-have tool for any digital marketing agency.
CRM & Agency Management
Knowing how much work your team can handle is at the heart of managing your projects and enabling your sales staff to succeed. This is where your CRM comes into play. Decent agency management solutions have a built-in CRM that allows you to keep track of everything, from simple notes and reminders for yourself all the way up to complex tasks with many subtasks and due dates assigned per task.
There are many extremely powerful tools for managing teams in multiple locations or even contractors on short-term projects. You can assign certain tasks to specific people based on their location (or whether they’re working offsite), and others can see what needs doing by checking out the relevant task list.
Client Reporting
One of the most important aspects of managing a digital marketing agency is being able to effectively report on the work that has been done for each client. This requires having reliable and accurate data at your fingertips, which can be difficult to manage when multiple clients and projects occur simultaneously.
Google Sheets and Data Studio are two tools that can make reporting much easier. Google Sheets is a spreadsheet application that lets you create, edit, and share spreadsheets online. Data Studio is a data visualization tool from Google that creates reports with interactive charts and graphs.
Both of these tools are free to use, and they both offer a lot of flexibility in terms of what kind of data you can include in your reports. They also have integrations with other Google products, such as AdWords and Analytics, making it easy to get data from those sources into your reports.
If you’re looking for a way to make reporting easier or just want a more efficient way to manage your data, then Google Sheets and Data Studio are worth checking out.
In conclusion
When you manage a digital marketing agency, there is no shortage of things that can occupy your day. This means it’s easy to get bogged down in the details and forget about what matters-the growth of your business! It doesn’t have to be this way, though.
The tools above will help you manage all aspects of running an agency while still allowing for time to focus on strategy or other important tasks.