The volume of internet commerce has significantly increased this year and it will keep growing in the coming years. If you want to grow your eCommerce business, you need to know the recent trends.
What are the most promising website design essentials that an online store must-have? This article discusses 11 promising website design essentials that your online store must-have.
Continue reading if you have an e-commerce store and you want to grow sales volume.
Fast Pace E-Commerce Growth
14% was the share of electronic commerce in retail sales in 2019. The size of the e-commerce market has increased significantly in 2020 and this will not stop in the coming years.
To get the most out of your online presence, your website should be easy to navigate and all of its elements should work in harmony.
When it comes to talking about website essentials, you have to follow many best practices. The chances of success rise if your website is up to the mark.
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11Web Design Essentials for Ecommerce Websites
You have to follow many best practices when it comes to talking about website essentials. If your website is up to the mark, the chances of success rise as a result.
The website optimization experts call for adopting the following 11 store design best practices:
1. Make a mobile-friendly design
With more than half of the internet traffic coming from mobile devices and search engines paying more importance to mobile traffic, it has become more important than ever to make websites mobile-friendly.
2. Adopt user-friendly navigation features
As per the latest estimates, more than 60% of online purchases carried out from a mobile device. The more user-friendly your online store appears on mobile devices, the higher sales volume you can have.
3. Implement security protocols/features
If you are an online store and taking payments on your website, you must have SSL and other security features so that your website visitors feel safe while visiting your site and while making payments.
4. Make cart and checkout buttons prominent
You need to implement some shopping cart and checkout features to keep your website up-to-date. If a user opens the checkout page, the website should show all the necessary details about the products that have been added to the cart.
5. Try to provide several on-site payment options
The more payment options you have the better. Please note that different people want to pay differently. Many people prefer the cash on delivery (COD) option. If you can offer COD, it is good for you.
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6. Always include High-quality photos and videos
Videos and photos are useful when it comes to engaging your online store visitor. Make sure you create branded and original video and photo content to grow the value of your products and services.
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7. Provide Detailed shipping and return information
Provide details about your shipping process and tracking method (if any). People also need to know what will happen if they want to return a product. Therefore, you must provide shipping and return details.
8. Show off ratings, reviews, and other social proof
Customer reviews, star ratings, and social media integration are of utmost importance. You must include customer reviews and ratings to let your potential buyers know about the experience of past buyers.
9. You must share details of the availability of an item
Oftentimes, people do a lot of research to shortlist and select products of their choice. It is good if you mention if a product is out of stock. This way, the use-experience will not suffer.
10. Make a frequently asked questions (FAQs) page
Making a frequently asked questions page is an old practice and it is still fruitful. The main reason behind doing so is to provide quick answers to questions that your online store visitors ask regularly.
11. A contact page with multiple contact options
You must sound and feel real when you are selling something online. Make yourself available all the time of at least during the daytime. It is good to provide multiple contact options.
The Bottom Line
After knowing 11 promising website design essentials that your online store must-have, you must develop your online store growth strategy to grow your ecommerce business.
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