Suddenly, when you are looking for a brand strategy agency in London, there are so many to choose from. If you have never worked with this type of team before, it can be difficult to know where you should begin in your search.
Well, we all know that this search is going to start on Google. Then, you are going to have a lot of results to look through. Yes, the top few results are important and a good place to start. But, you cannot rely on the Google ranking alone. You still have to find the right fit for your business.
So, what should you look out for when you are conducting your search? Well, there are a few ways you can easily pinpoint a good brand strategy agency from a bad one. Let’s take a look.
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Offer a Free Strategy Review
When you think you have found a brand strategy agency that looks appealing, look to see if they offer a free strategy review. This is something that is good for two reasons. First of all, they are going to show you how they could help your business. They will share their findings with you and the direction you can move in with your brand. It is a good insight into what their agency will concentrate on if you hire them.
Secondly, if a professional agency offers a free strategy review, they clearly have confidence in their team. In other words, they know what they are doing and are able to demonstrate exactly how they can help you. For example, this is something that RecipeDesign offers new customers. Namely, there is a link you can follow to claim a free strategy review. This will give you a good impression of what the team is able to do for you with their years of experience.
Has Won Awards
Let’s be real, if a company has won awards, it must have won them for a reason. Indeed, the same can be said for brand strategy agencies. If they announce on their website that they are award-winning and have claimed titles over the years, they must provide a worthy service to their clients.
Therefore, if you see that an agency has won awards, this is going to be a good sign. While you need to take a look at the company as a whole picture, this is definitely something that can set apart one agency from another. You can also look into those awards and make sure that they are impressive titles.
Case Studies are Available
If a company tells you that they have years of experience, this is a good sign. But, you do not just want to trust them on their words alone. Namely, you want to see evidence of that experience and what they are able to achieve. Thus, the best thing to look for to back up this claim is case studies. A lot of agencies know just how important they are and provide a page for case studies on their website. So, make sure that you check them out.
Why are case studies great evidence? Well, they are more than just words. Instead, they demonstrate what an agency can achieve. They will look at the objectives at the beginning and what can be done with the project. Then, it will detail what the agency was able to achieve along the way. They tell you about a real scenario and demonstrate an agency’s skills and experience.
Reviews are Online
It is nice to hear what other clients think about working with a brand strategy agency. You can gain a better understanding of their expertise, as well as what it was like to interact with the team. Of course, you want an agency that has years of experience. But, if you do not feel comfortable working with the team and asking questions, this is not going to be something that you enjoy.
So, check out the reviews online about a brand strategy agency beforehand. This can give you a good insight into what they are like before hiring them. If people have a lot of positive things to say, this is going to be great news. If there are a few negative comments, make sure you read them before jumping to conclusions. Reviews can be subjective and not everybody is fair in their assessment. So, you want to make sure that they are merited to leave a negative review.