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Technology

The Most Enjoyable Indie Games to Play Today

by Sudarsan Chakraborty 21 September 2022

The finest indie PC games come in many sizes and forms, making it difficult to pinpoint what the word “indie” really means nowadays. Indie game development could involve small groups of developers creating delightful works of digital art or well-established developers splitting off to crowdfund enormous passion projects. Regardless of how they are made, here are a few of the best examples of what indie developers have to offer.

Cult of the Lamb

In Cult of the Lamb, you play the role of a lamb sent to the slaughter who has been saved from being sliced in half as a sacrifice to The Old Gods, by the One Who Waits. You then need to show your appreciation and pay back your debt by growing a group of dedicated followers in his honor. Establish your new cult by traveling to dangerous and mystical locations to build up your ranks of forest followers. They will in turn preach your word for you to arise as the only true cult to follow. While the game is new and not without its fair share of bugs, it definitely benefits from the features found in newer Lenovo Gaming PCs, with a late game RAM leak slowing down many players’ progress. A quick restart resolves the issue but having access to more RAM helps stave off this necessity. A fix is reportedly in the works.

Nobody Saves the World

Nobody Saves the World is a top-down action RPG created by DrinkBox Studios, the Canadian developers who also brought us Guacamelee. The game features crazy characters, a fascinating plot, and lots of weird humor. You play as Nobody, a person with no features and blank eyes who steps in to fill the role of the kingdom’s missing arch-mage. Nobody reclaims the missing mage’s magic wand, giving him magical shape-shifting powers while silly NPCs squabble about who should be in control in the mage’s absence. Players will continue to gain new forms as the game progresses, allowing for a ton of ways to strategically tackle the different game locations, which are populated with nightmare monsters, while providing a ton of progression to keep you hooked until the end of the game.

V Rising

In the isometric role-playing game V Rising, players emerge as blood-seeking vampire who has just awoken from a century-long sleep. Your task is to regain your strength, rebuild your castle, and attempt to establish an empire in an effort to set yourself up as the new Dracula. There is a large open world to explore where players can hunt monsters and bandits and terrorize the resident NPC population. There is also a castle-building mode with the option to play solo or with other players, working with or competing against them in harsh PVP environments. The scale of the building system can grow to be extremely massive, making for some truly captivating builds.

Many would suggest that indie gaming, which offers some of the most extraordinary gaming experiences today, is where many of the finest concepts popular in mainstream gaming originate. But so many players are clueless about which indie games are worth their time, and now is the perfect time to change that.

21 September 2022 0 comment

Technology

What Are Metaverse Stocks?

by Sudarsan Chakraborty 26 August 2022

Metaverse stocks are digital stocks for the metaverse blockchain. They can be bought and sold at various metaverse exchanges, and there is no limit to the number of stocks an individual can purchase.

Digital currency is decentralized money that also invests in a company or person, in this case, companies or people who work on the blockchain. The value of these investments changes with supply and demand like stocks do in more traditional markets.

This article will help you go in-depth in exploring metaverse stocks, the decentralized digital money that also invests in a company or people who work on the blockchain. The value of these investments changes with supply and demand like stocks do in more traditional markets.

Since the currency is decentralized, it will not be under the control of the government or banks. However, in some countries, digital currencies are considered assets and are taxable.

How To Buy Metaverse Stocks?

Metaverse is a decentralized network that allows buyers and sellers to exchange currency like all other cryptocurrencies. As a wholly independent – not to mention self-governing – cryptocurrency, it also has its own stock market. That means anyone can buy and sell shares in several companies on the platform. It’s a sophisticated system that allows users (individual traders and investment groups) to trade real-world assets from within the app.

You do not need to go in-depth to buy such stocks; the process is pretty simple. The first step is creating an account online on one of the many stock exchanges. While some of the smaller sites don’t require much information, most of the bigger ones do. Before submitting your information, you should pay close attention to the verification process and ensure you know exactly what they’re asking. If something doesn’t seem right, you should probably move to another platform.

After you sign up for an account, it’s time to buy your first stock. To do that, you need some metaverse coins to spend on your investment. If you don’t already own any cryptocurrencies, there are several ways to get them—some safer than others.

Why Should You Buy It?

A growing number of investors are placing bets on stocks to profit from the increasing popularity of the virtual world. Here are three critical reasons to invest in them:

Growth Opportunities

Metaverse stocks may appeal to investors who want to invest in new technology. Even though all stock investments carry risk, it’s impossible to predict which stocks will gain or lose in the future. It is expected to grow from a $478.7 billion valuation in 2020 to nearly $800 billion by 2024.

Affordable Options

Several major stocks can be bought fractionally through a brokerage so that you can get in for a small investment.

Wide Range Of Companies

Tech giants such as Amazon and Microsoft have already made a significant presence in the metaverse. You can consider less expensive start-ups if you don’t have the budget to invest in big-name corporations.

Hopefully, this article helped you learn about metaverse stocks. There are various other options to invest in the metaverse, such as NFTs, crypto, ETFs, real estate, etc. You can choose any as per your convenience.

26 August 2022 0 comment

Technology

Mitigating Security Risks in Your Business

by Sudarsan Chakraborty 25 August 2022

Every business, small or large, is at risk of a data security breach. No one is immune to the ever-growing threat of cybercrime, and the potential damage it can do to a company’s bottom line is enormous. Data breaches cost businesses an average of $3.5 million each, and that number will only continue to rise.

That’s why it’s more important than ever for businesses to take steps to mitigate those risks and protect their data. Implementing sound security practices is essential, but it’s not the only thing you can do. Here are a few other steps to help keep your business safe from data breaches.

1. Educate your employees on cyber security risks and best practices.

Educating your employees about cybersecurity best practices is one of the best ways to prevent a data breach. Most breaches are caused by human error, so it’s vital that your employees know how to spot a phishing email, for example, and what to do if they receive one. You want to ensure they understand the importance of keeping their passwords secure and not sharing confidential information.

If you don’t have the resources to train your employees yourself, plenty of free or low-cost resources are available, like the SANS Institute’s Security Awareness Training. They offer various courses designed to educate employees on different aspects of cybersecurity. Some courses are available in multiple languages, which is helpful if you have a diverse workforce.

2. Invest in cyber insurance.

Cyber insurance is becoming increasingly popular as the threat of data breaches grows. It’s designed to help businesses recover from a breach by covering costs like legal fees, customer notification, and credit monitoring. While it won’t prevent a breach, it can help reduce the financial impact if one does occur.

It’s important to note that cyber insurance doesn’t replace the need for robust security practices. Most insurers will require you to have specific security measures in place before they provide coverage, and they may not cover you if they find that your security is inadequate. They may also exclude certain risks from coverage, so read the fine print carefully before purchasing a policy.

3. Implement strong security measures.

Of course, the best way to prevent a data breach is to have strong security measures in place. This includes things like firewalls, intrusion detection systems, and encryption. But it also extends to physical security measures like video surveillance and access control.

Video surveillance analytics software can detect unusual behavior and flag it for investigation. You can use this system with access control to secure your premises further. If someone tries to break in, the system can alert the authorities and prevent them from gaining access. Just ensure you have the proper permissions before using this type of surveillance.

4. Conduct regular security audits.

Regular security audits are essential to ensure that your security measures are effective and up to date. They also help you identify any weak points in your system so you can address them before a breach occurs.

There are various ways to conduct a security audit, but one of the most common is through penetration testing. This involves hiring ethical hackers to try and break into your system using the same techniques that real hackers would use. This can help you identify any vulnerabilities in your system so you can fix them before an actual attack occurs.

You may also consider hiring a security consultant to conduct an audit. They can offer expert insights into your security posture and recommend improvements. Some consultants also provide penetration testing services.

5. Have a response plan in place.

If a data breach occurs, it’s essential to have a response plan in place to minimize the damage. This should include notifying affected customers, contacting law enforcement, and hiring a forensic investigator.

It would be best if you also had a plan for preventing future breaches. This may involve implementing new security measures or increasing employee training. Depending on the severity of the breach, you may also need to change your business processes.

Some businesses choose to hire a breach coach to help them navigate the aftermath of a data breach. These coaches are experienced in dealing with the fallout of a breach and can help you make the right decisions to minimize the damage.

Data breaches are a serious threat, no matter what size your business is. By taking steps to mitigate the risks, you can help protect your business—and your customers. Remember that cyber security is an ongoing process, so review your security measures regularly and update them as needed. You can’t always prevent a data breach, but you can be prepared if one does occur.

25 August 2022 0 comment

Technology

5 Reasons to Use A Car Navigation App

by Sudarsan Chakraborty 25 August 2022

Did you know that more than 150 million people use a car navigation system each year?

Essentially, there are three ways you may use a GPS system in your vehicle. The first is as an embedded navigation system. The next is on your smartphone with a GPS navigation app. Lastly, you may use a GPS app that is mirrored from your phone and onto your car entertainment display.

To learn more about why car GPS navigation is great, just keep on reading this article!

1. Map Updates

It doesn’t seem appealing to pay extra for a car’s integrated navigation system and then pay for a map update through a car service. Anyone can easily update the maps with a mobile car navigation app.

With updated maps, you’ll get to your destination faster and without any interruptions if there’s been construction or road changes.

2. Latest Technology

It is no secret that apps adapt to changing technologies much more quickly than embedded car systems do. They also always work with the newest mobile devices and car models.

Click this link to learn more!

3. Arrive at the Destination Quicker

To find your way, keep in mind that you don’t just need to use your navigation system. In the event of heavy traffic, you can use it to map out alternate routes and examine traffic patterns.

In case you didn’t know, idling in a bumper-to-bumper situation for 15 minutes can use up as much gas as a quarter tank!

4. Find Points of Interest

Travelers are able to observe all the businesses, structures, and other attractions they pass while traveling. You can get the same information from a navigation app that is blindness-aware.

As you get close to each POI, you can have information about their location, direction, and distance announced. Additionally, you can restrict these announcements to particular classifications, like banks and restaurants, or to specific locations you’ve marked as your favorites.

5. Safety

An accessibility-aware navigation app can be instructed to inform you of your current direction on the compass. When returning to the street from a large parking lot or a busy downtown area, this can come in very handy.

When it’s time to turn, traditional turn-by-turn directions will let you know, but what about all the streets you have to cross between here and there? As you get closer to each cross street, a blindness-aware navigation app will announce the distance and its name.

Additionally, it will occasionally announce addresses close by so you are aware of how far you have traveled on each block and whether your destination is on the left or right side of the street.

Get Where You’re Going With GPS Car Navigation

Pretty much everyone uses a GPS car navigation system or app to get where they’re going these days. Whether you want improved safety, more information about surrounding POIs, or just the latest technology, it’s time to use a GPS car navigation app!

Now that you’re aware of the benefits of GPS navigation apps, you can check out the rest of our blogs about all things tech!

25 August 2022 0 comment

Technology

7 AI and ML Trends to Follow in 2022

by Sudarsan Chakraborty 11 August 2022

Artificial Intelligence (AI) and Machine Learning (ML) are two advanced technologies that have surprised us with unrealistic possibilities. It has given life to the ‘only-imaginable’ things like virtual cloth trials, chatbots, creating a metaverse, etc. It is advancing various industries like education, healthcare, manufacturing, eCommerce, etc. and it can possibly be used to make commendable changes in medicines and space exploration.

2022 is considered to be the year of testing, advancing, and implementing AI and ML in various fields to get desired results. In this article, we will talk about the trends of AI and ML in 2022 that can give revolutionary outcomes in various industries.

AI and ML Augmented Hyper Automation

As the name explains itself, Hyper Automation is automation but one step further.

It is advancing various industries like education, healthcare, manufacturing, eCommerce, etc. and it can possibly be used to make revolutionary changes in the field of space exploration and medicines.

AI and ML Augmented Hyper Automation

As the name explains itself, Hyper Automation is basically automation with some extra powers.

Hyper Automation automates complex tasks and is also helpful for businesses who want to look for various types of automated processes. You might be wondering how it does all this. It uses AI, ML, and RPA(Robotic Process Automation) technologies.

With such functions, a large number of businesses in various niches will implement hyper-automation in 2022 in order to automate the complex process for efficient results.

Cybersecurity with AI and ML

Machines are becoming complicated with every passing day and with such complexity having a tight grip on security matters seems tough. Cybersecurity will be the headlines in the tech updates for almost every second day in the remaining 2022. It is not at all surprising because as the possibilities through technology grow, the hackers will develop more possibilities to hack the system and steal the data to make malicious use of it.

But, with AI and ML you don’t need to worry as they have enhanced cybersecurity that can prevent any hacking. AI-embedded strict online security measures should be implemented as AI and ML majorly works by learning and adapting from their surroundings. These measures will ensure that the data is secure in the future virtual world.

We would say that companies will soon start using AI algorithms in order to find and even analyze any type of cyber threats, form/create their individual directories, and apply necessary actions to protect the data against any hacking activity.

IoT with AI and ML

It would be fair if we say that IoT(Internet of Things) are those internet-connected devices summing up in billions that are in the action of constantly exchanging information through the medium of the web. This technology can be used on various devices including advanced robots to smart refrigerators. It goes without saying that we will see a lot of application possibilities for IoT in 2022. The ability to analyze, exchange, transfer, and collect all the complex information is surely a must-have installment of the advancement of AI in your business in 2022.

Metaverse and AI

Metaverse, popularly known as the virtual world, is surely a fascinating theory that focuses on how to replicate and represent the real world in the virtual world via the internet. Though the term “Metaverse” came out of ‘Snow Crash’ a sci-fi novel by Neal Stephenson who wrote in 1992, it is true that the metaverse is rapidly becoming the technology of real life today.

Companies like Meta and Microsoft are already working on making this technology full of possibilities and opportunities.

In 2022, AI and ML will see much more integration in various technologies than last year and Metaverse is one of them.

These two technologies will have a vital role in replicating the essence of the real world with utmost accuracy. Various attributes such as vision and speech may see augmentations to integrate them satisfactorily in the Metaverse world.

Self-Driving Vehicles with AI

We all know that the future of vehicle driving is undoubtedly automation, in fact, companies like Tesla are presently giving us live examples of how future cars will look with automated driving.

Here, AI and ML have played a significant role as companies use these technologies to create advances and more customer-centric calculations to apply to self-driving vehicles. With the help of these calculations and algorithms, vehicles can detect the barriers faster which makes autopilot driving much safer, decreasing human dependence at.

AI/ML with NLP (Natural Language Processing)

NPL is a branch of AI which makes it possible for machines to correctly understand and accurately process human language. It translates by analyzing the complex and vague human language and then generates an accurate output. Tasks like speech recognition, keyword identification, interlanguage translation, etc., are made possible for computers and smartphones via NLP.

The most known examples of NLP are voice assistants like Google Assistant, Alexa, Bixby, Cortana, etc. These assistants use voice commands as their primary inputs and provide outputs accordingly. An example of NLP would be the voice assistants that ship with smartphones.

NPL will see some advanced developments in 2022 which will be made possible through AI and ML. These technologies will be vital for NLP development as machines need to be embedded with AI and ML to understand and process human language accurately and easily.

These technologies will also help the NLP devices to deliver instant output for anything that humans speak. Additionally, with AI and ML, developing intelligent abilities to interpret and predict human words without explicit programming can be made possible.

Quantum Computing with AI

To resolve daily complex problems of businesses, AI-powered Quantum computing will be used by industries like finance, healthcare, and chemistry. This will make the problem-solving process quicker and more efficient. This combination of technologies forms precise pattern prediction and analysis of data accurately.

Wrapping Up

AI and ML hold incredible potential for various fields. Applications of AI and ML make human lives much easier. There are limitless possibilities of these technologies. However, some people use AI and ML for their personal or professional unethical means like illegal pornography, warfare, terrorism, etc.

For example, an AI-based technology can replace any human’s face in any image or in any video clip with an artificial one and this is already a matter of concern. Hackers are using this technology to generate sexually sensitive content of naive people, fabricate evidence of their victims, etc.

Hence, AI can be used inappropriately with all its advantages but ethics are generated in AI with the growth of its demand and customers.

In 2022, you can implement AI and ML in your businesses in some fascinating way. Now the question is how you can do this? You can hire a dedicated developer to implement AI and ML in your business in all the helpful ways that can profit your business in several ways.

11 August 2022 0 comment

Technology

Internet Threats That You Should Be Aware Of

by Sudarsan Chakraborty 3 August 2022

The interconnectedness of modern society has led to a new era of threats and vulnerabilities. As our dependence on technology grows, so does our exposure to cyber threats. In this blog post, we’ll explore the various types of cyber threats and their impact on individuals, businesses, and governments.

With the world becoming increasingly digitized, the risks and threats that come with it are on the rise. As our devices and networks become more interconnected, so do the opportunities for malicious actors to exploit them. People simply share their life online with others, without realizing that it can cause them to harm if they are not cautious. One of the most important things is to invest in a safe and secure internet connection like Spectrum Internet which offers security for a safe browsing experience. But, investing in a secure internet connection is not enough because there are many commonly occurring threats that we are not aware of, so we become their prey.

There are many commonly occurring threats online, and you should be aware of them if you want to avoid them. So, without any further delay, let’s have a look at them.

Malware

Malware is a type of malicious software that can have access to your sensitive information and it can harm your devices as well.

There are many different ways malware can be installed on a system, including email attachments, downloads from untrustworthy websites, and spam updates. It is important to be careful when downloading files from the internet and to only install software updates from trusted sources.

If you suspect that your computer has been infected with malware, you can run an antivirus test. You should also avoid clicking on any links or attachments in emails from unknown senders, and contact a computer professional for assistance.

Spam

Malicious spam (mal spam) is a type of spam that is used to spread viruses, spyware, or other malicious software. It can also be used to send phishing messages or to trick people into giving up personal information. Malicious spam is a growing problem, and it can be very difficult to protect yourself from it.

Email users should be aware: that a new spam threat is making its rounds on the internet. This spam, which comes in the form of a fake invoice, appears to be from a legitimate company. However, email is actually a phishing scam designed to steal your personal information.

Delete it immediately and do not respond to any requests for personal information. If you have already opened the email and responded to it, contact your local authorities and internet service provider for help.

This spam threat is just one of the many that you need to be aware of when using email. Be sure to exercise caution and never give up personal information to anyone you don’t know.

Trojan

Trojan malware is a type of malicious software designed to allow unauthorized access to a computer system. Once installed, a trojan can provide an attacker with full control over the victim’s machine. Trojans are typically spread through email attachments or by downloading infected files from the internet.

While trojans can be used for a variety of purposes, they are often used to steal sensitive information or to install additional malware on the victim’s machine. In some cases, trojans can even be used to remotely control the victim’s machine, making it a powerful tool for attackers.

If you believe that your computer may be infected with a trojan, it is important to take immediate action. Scan your machine with an anti-virus program and remove any files that are flagged as malware. You should also take steps to secure your machine by downloading good antivirus software.

Adware

Adware is a type of malware that displays advertisements on your computer, often without your permission. Adware can be annoying and intrusive, and in some cases, it can even be dangerous. If you suspect that you have adware on your computer, it’s important to remove it as soon as possible.

Adware is typically installed without your knowledge, often bundled with other software that you download from the internet. Once installed, the adware will display advertisements on your computer, often in the form of pop-ups or banner ads. Some adware is even capable of hijacking your browser and redirecting you to malicious websites.

Then remove the virus after the scan and reboot your machine or device like laptop or computer, etc.

Wrapping Up

Internet threats come in many forms, and it is important to be aware of the dangers that exist. Some of the most common threats include viruses, spyware, phishing scams, and identity theft. By taking steps to protect yourself, such as installing security software and keeping your personal information private, you can help reduce the risk of becoming a victim of these threats.

3 August 2022 0 comment

Technology

What Are The Uses And Benefits Of Single-Board Computers?

by Sudarsan Chakraborty 29 July 2022

Developers and tech designers are moving towards compact designs for better efficiency and a higher level of comfort for all users. Laptops are a portable version of personal computers, while single-board computers (SBCs) take it one step further. An industrial single board computer is incredibly compact but with care to handle and monitor critical applications like wireless networking and performance computing. They use one circuit board to help with standard functions and operations.

What Is An SBC?

It is a complete computer system that includes a memory (built-in RAM), input/output controllers, and processors. They can be expanded with external storage but are designed to be as compact as possible. All of the basics are integrated on one board, while peripherals allow for expansion based on the business functions and operations.

There are different SBCs offered in the market with different configurations based on the intended application. They are embedded computers specially designed to make complicated functions more straightforward than expected.

They are more dependable and allow for light-duty uses for everyday use. As compared to a PC or a laptop used for heavy-duty operations with more chances of downtime, SBCs are more reliable. They are used for critical operations across industries and in automated braking systems.

What Are The Advantages of SBCs?

An SBC is the same as a personal computer or laptop, except it is smaller. The processor and I/O controls are embedded in a single integrated circuit. It has advantages that allow it to be used in aerospace, automotive, media players, robotics, and computing tasks. Some significant benefits of SBCs include cost-effectiveness, easy functionality, and portability.

Easy To Use

They are straightforward to use, unlike a PC which takes time to set up the hardware assembly.

More Affordable

An SBC only includes the necessary functions rather than applications that do not find use in computers or laptops. Because of a reduction in applications, they are more affordable than their bulkier counterparts.

More Adaptable

The adaptability of an SBC is directly related to how it can be modified with peripherals. It is more versatile according to the needs of an individual or a business. Rather than offering a range of services, most of which will not be used, it only provides the necessity to help with functionality.

Uses Verified Hardware

When SBCs were introduced, the hardware used was verified and reliable. The technology has gone through different upgrades that allow for the elimination of downtime and lag time. The innovation and technology have allowed for better software and hardware use.

Single Source

Because different functions are integrated on a single board, it works by processing information through a single source. The systems are specifically programmed for a single fix function and can be customized according to the needs of the industry.

Flexible And Fast

An SBC is designed to be more efficient with a higher level of functionality. It is intended to be more flexible and faster without any downtime.

Conclusion

An industrial single-board computer is used for scientific procedures, experiments, and basic computing tasks. They enable users to learn to program and also help in facilitating map procedures and managing sensors in the automotive industry. Users are opting for SBCs because of a wide range of benefits and applications ranging from flexibility to adaptability.

It has completely removed the lag time, a significant advantage of a PC or a laptop. The design is specifically made to increase functionality and can be expanded with peripherals. They are more reliable, and the configurations are customizable based on user preferences.

29 July 2022 0 comment

Technology

What Are The Advantages Of Cross Platform Application Development?

by Sudarsan Chakraborty 25 July 2022

A mobile app must be supported on specific devices before development begins. Either you risk losing market share, or you have to invest a lot of money if you decide to create native apps for every OS system. With cross-platform app development, organizations can avoid a predicament. Using a single framework and the same code base enables developers to create mobile applications that work on many operating systems. The platform allows companies to produce native-like experiences while lowering costs and development time. But that’s not all. Here are a few other advantages of opting for cross platform application development:

Cost-effective: It takes time and money to find highly competent developers, and it also costs money to train them for specific projects. One team with fewer individuals is all that is needed to create a cross-platform application, which reduces development expenses by at least 60%. Organizations must combine numerous groups with various skill sets and allocate a budget to cover app development for different operating systems during the native development process.

Cross-platform development is also an affordable approach to test a market and learn whether the platform has a greater acceptance rate, is more popular, and is more financially successful, making more effective strategic choices.

Consistent Brand: Customers value a flawless brand experience at every point of contact. Making sure that iOS and Android apps have the same look and feel requires much more time and effort. Even while the navigation will continue to vary depending on the operating system, the overall user experience, and brand image will be consistent and recognizable, demonstrating to clients the trustworthiness and dependability of your company.

Reusability Of Code: With the help of the cross-platform development framework, programmers may write code once and have it run on various systems. Instead of implementing it for each platform separately, the reusable code base enables you to fix errors and make upgrades on all platforms at once. This can save tremendous time and effort.

Rapid Application Development: Customers want a seamless and consistent user experience across all channels and easy access to their products and services when interacting with a business. Additionally, clients quickly change their thoughts. Companies must anticipate their clients’ requirements and act while staying one step ahead.

Cross-platform development of an application can hasten the development and release of a product because it uses a shared code base. You may shorten the total development lifecycle by deploying your applications more quickly and operating frameworks.
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This will enable you to respond quicker to client input and market shifts and establish your company as dependable and client-focused. Applications that run across several platforms are easy to maintain and support. Instead of utilizing different support teams for each program, updates and bug fixes may be synced and distributed to all devices, regardless of the operating system.

Final Thoughts:

The advantages of opting for cross-platform application development can help your company increase commercial performance. Your ability to innovate products and provide value for your customers will ultimately increase your long-term earnings. Ticking all the right boxes, cross-application platforms are a win for all, and you must consider them.

25 July 2022 0 comment

Technology

3 Physical Marketing Techniques That Still Work

by Sudarsan Chakraborty 24 July 2022

Marketing has evolved significantly in recent years, with the rise of digital marketing techniques above all else. However, that doesn’t mean that physical marketing techniques are no longer effective. In fact, there are still many physical marketing techniques that can be highly effective, especially when used in combination with digital marketing efforts.

Here are three physical marketing techniques that still work.

Merchandising Marketing

Merchandise marketing is a type of physical marketing that involves giving away promotional items with your company’s custom label, name, or logo on them.

Promotional items can be anything from t-shirts and mugs to keychains and pens.

The idea behind merchandise marketing is that people will use and see the promotional item and, as a result, be exposed to your brand. This can be an effective method because people love free stuff, and if they like the promotional item, they’ll be more likely to remember your brand when they need the product or service you offer.

To properly execute this technique, you need to choose the right promotional items, then make sure they’re of good quality. You also need to make sure that your branding is prominently displayed on the item.

Event Marketing

Event marketing is a type of physical marketing that involves hosting or sponsoring events related to your business.

This could be anything from a concert or festival to a trade show or conference.

The idea behind event marketing is that it allows you to directly engage with your target market and build relationships with potential customers. It’s also a great way to generate buzz and awareness for your brand.

One of the keys to successful event marketing is to make sure that your event is relevant to your target market and aligns with your brand message. For example, if you’re a clothing brand, you shouldn’t sponsor a heavy metal concert over sponsoring a fashion show.

Transit Marketing

With transit marketing, ads are placed on buses, trains, or other forms of public transportation. Transit marketing can be very effective if your target market uses public transportation regularly.

Plus, cars, buses, etc not only cover great distances, but they also make regular stops where all kinds of pedestrians can see your ad.

So one advantage of transit marketing is that ads can be placed in specific areas or routes that coincide with your target market. For example, if you are targeting young families, you could place ads on buses that travel to and from schools or daycare centers.

Another advantage of transit marketing is that it can be very cost-effective. In many cases, you can negotiate a package deal that includes discounts for longer ad placements.

Keep in mind that this type of marketing is most effective in larger cities where ads can be placed in high-traffic areas for maximum exposure.

Digital marketing is important, but that doesn’t mean physical marketing techniques are no longer effective. So, don’t neglect physical marketing completely. Instead, use a mix of digital and physical marketing techniques to reach your target market.

24 July 2022 0 comment