How to Effectively Use a Real Estate Marketing Plan on Social Media

by Sudarsan Chakraborty

It’s no news that many things in the world today have gone digital, and thankfully, if you’re a real estate investor, it’ll interest you to know that real estate isn’t left out when it comes to social media marketing.

Over the years, social media has evolved as a virtual world of its own and that’s evident in how many people spend a lot of time on the Internet either for social or business purposes.

According to Backlinko, there are over 4.4 billion social media users worldwide, which implies that more than half of the world’s population are active on social media, and that’s where you come in as a real estate investor looking to put your business out there for a large number of people to see.

The purpose of this piece is to enlighten you on how you can leverage real estate social media marketing plans as an investor. But first, I’d like to intimate you on why you need to look away from the conventional methods of real estate marketing and develop a social media plan for real estate.

Why You Need Real Estate Marketing on Social Media

Real estate investors tend to find the conventional methods of marketing more reliable despite the fact that we’re in a digital age. A typical instance of this is the real estate adverts we still see on mailers, newspapers and other mediums alike.

However, the COVID-19 pandemic, accompanied with the social distancing policy, has forced agencies and investors into embracing the art of marketing their real estate agency on social media. 

A survey was conducted and over 40 percent of the real estate agents who responded attested to how they got new clients through social media. This survey puts social media as a top leading source, only second to direct referrals.

Another important reason why you need social media marketing is the value that spoken words and referral-based marketing hold. These two strategies are regularly adopted by real estate professionals as they’re invaluable when it comes to clients sourcing.

For instance, as an investor, if you offer valuable services to social media users, they can recommend you to the people they interact with by re-sharing, liking and posting your content and this is a great way to give that much-needed publicity to your brand.

Tips to Guide You on Social Media Real Estate Marketing 

As you well know, the real estate market is a volatile one when it comes to what to expect because of some determining factors such as economic condition and interest rates, amongst others. 

But regardless of the condition of the market, below are some helpful measures that social media investors can take to keep their real estate brands afloat through social media marketing.

1. Identifying the Target Market

This is a key factor as it answers the question of what currently drives a target market. In addition, you also get to ascertain the risks involved, and most importantly determine the market’s long and short term projections in terms of sustainability.

For instance, if you’re a real estate broker and you have the necessary information about an oncoming project, you can adjust your plan accordingly. More so, if you’re looking to get an extensive look at target marketing, you can do some findings on the following:

  • Meaning of target marketing
  • Ways to define your target market
  • How to conduct market research

2. Making a Budget for Marketing Expenses

As an investor, the idea of developing a sustainable marketing budget that you can stick with, must never elude you. Although there are several aspects of marketing that you can splash your bucks on, it’s advisable to let your target audience determine your expenses.

For instance, a customer in Michigan may opt for a type of marketing that’s different from what a customer in a different location wants.

3. Acquire Your Website and Go on Social Media

Another factor that is key to perfecting your real estate social media marketing plan is having a strong presence on the Internet. You can do this by acquiring a website of your own, or alternatively having social media accounts on social platforms such as LinkedIn, Twitter and Facebook. 

For extensive details on social media marketing, you can read about real estate investor social network here.

You can also pay notable search engines like Google and Bing to run ads for you as this possesses a huge potential for a massive outreach.

4. Adopting the Use of Spoken Words and Referrals

As I mentioned earlier, many real estate professionals get deals through referrals, be it on social media, or on a face-to-basis. When your customers are satisfied with your services, then it’s only natural that they refer you to other people.

For instance, new customers find it more relaxing, especially when choosing real estate agents recommended by friends or relatives. 

A catchy way to encourage referrals is to offer bonuses on every referral made by a customer.

5. Having a Quick Response Service

Having a quick response service is a classy way to show potential customers that you’re not only ready to cater to their needs, but also a reliable person. You risk missing out on new business deals if you neglect the importance of delivering prompt responses to your customers.

You can set up an email on your smartphone or any device to give you unlimited access to your messages to enable you respond as swiftly as possible. That way you’ll be boosting the credibility of your brand, and its reputation as well.

6. Making Real Estate Publications on Your Website and Social Media Page

Your long term success in the real estate niche hinges on this factor as it not only lets your current and prospective customers know how knowledgeable you are, but also how committed you’re to the real estate business.

In your publication, you could cover the following:

  • Information on the current rate of mortgage
  • Updates on laws guiding real estate
  • Developing an investment portfolio in real estate
  • How owning a home is beneficial


As an investor, you can leverage the real estate social network not only to build your brand but make it stand out from its competitors. This way, you’d be increasing your leads while generating more sales.

Although building a competitive real estate brand takes some time, you’ve got to give it a shot because you stand to benefit from it in more ways than you can imagine when you become well-grounded in the art.

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