5 Tips to Make The Best of Virtual Conferences

by Alan Roody

Virtual events like conferences have become a norm for mid-size as well as large companies. It is a great medium to learn and interact with experts who share their knowledge on different topics. You also get to interact with the speakers if the virtual platform allows it. Such platforms provide demo conferences for the event organizers to get a glimpse of how the virtual conference will pan out. 

If you’re worried about hosting a corporate event, here are five tips that will help you to make the best of the virtual conferences.

1. Allow Synchronous and Asynchronous Content

The ability to access the content in real-time or after the events defines synchronous or asynchronous content. When all the participants interact simultaneously, such as a video chat, it is considered synchronous content.

On the other hand, asynchronous content isn’t generated at the same time. It is created and accessed irrespective of time. The message boards can be an excellent example of asynchronous content. The attendees post their ideas on the message boards and come back later to check whether they have received any response on their posts. An ideal conference should have both types of content to have seamless access to the content.

2. Remember the Time Zones When Scheduling 

No attendee should be shut out just because they are in a different time zone. If it is an international event, specify different time zones that help attendees attend on time. Promote the time and date of the venue with relevant time zone information so no attendee would be left out.

3. Lay Down Your Business Objectives 

Not having any objectives can result in the poor success rate of the event. The conference objectives help the organizers to define the roadmap and flow of the meeting. It is also essential to determine the KPIs to quantify the success of the event. 

The objectives can vary for each event and each session too. It should include SMART goals that will define what you will achieve after completing the conference.

4. Choose the Right Platform

The platform you choose for hosting the conference plays a vital role in the success of the event. It should have different functionalities to maximize the attendee engagement. Features like live chat, Q&A, and polls allow the attendees to interact with the session and share their ideas and suggestions. 

The platform should also have features to share the event on social media platforms to improve the reach and get better ROI. Ensure to check demo conferences before you finalize a platform to have a clear idea of what they have to offer.

5. Educate the Stakeholders

Although virtual conferences have become common in the corporate world, many individuals still struggle while using the platform. Before starting the summit, it’s essential to educate the stakeholders about different aspects of the platform. You should also explain how various features work and how to make the best use of them. You can also share support documents and FAQs on the event website.

The success of virtual conferences depends on how efficiently the platforms work and how the speaker manages to engage the audience while sharing their valuable knowledge. With the right strategies and appropriate resources, the organizers can make any conference a grand success.

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