During 2020, the travel industry suffered a significant blow, losing around $1.3 trillion worldwide. This presents considerable challenges for boutique hotel owners.
Yet, it’s also a time of tremendous opportunity. Now’s your time to shine as modern travelers turn toward smaller, more intimate experiences in their search for the ideal vacation.
Keep reading to find out how you can give them what they’re looking for, and take your hotel brand to new heights.
Table of Contents
Helping Your Hotel Brand Stand Out
One of the best hotel branding tips, if you want to compete against the giants, is to create something unique.
These established brands need to fill as many rooms as they can. So they cast their marketing net wide, so their efforts appeal to a larger spectrum of travelers.
Since you’re running a much smaller operation, you can afford to build unique, niche experiences for your clients. For instance, if you live in an area with a wide array of mountain biking trails, adjust your marketing to attract people interested in this sport.
You can advertise services, like bike storage, or mountain bikes for hire that make stays at your hotel convenient for this market.
Some of the best ways to do this include targeted Facebook ads, PPC advertising, and creating online content that appeals to people in this niche. This website offers some extra guidance on how to fine-tune your website content to attract more views.
Consistency is Key in Hotel Brand Building
Work on a hotel branding strategy that focuses consistently on your niche. Consistency goes beyond sticking to the topic though.
Make sure your hotel delivers on the promises you offer in your marketing. Hotel guests might crave unique experiences, but they want the same reliable service every time they visit your hotel.
One bad review can break your brand, keep tabs on what people are saying about you. Manage your online reputation to ensure you maintain your good vibes with existing customers.
Benchmarking to Build a Hotel Brand
You’ll never know how you’re doing branding a hotel if you don’t keep track of your progress. Set realistic targets and aim to meet them one by one, over, and over again.
Once you’ve mastered one aspect of your hotel branding, you can move up to the next level.
Nowadays, you’ll find plenty of tools at your disposal to help you keep track of your progress. Guest satisfaction feedback forms and online reviews are key in this process.
When you know your strengths and weaknesses, you can more easily find areas for improvement and discover new avenues of excellence, both online and in-house.
Back to the Basics
In essence, the building blocks for creating an exceptional hotel brand are unique experiences, consistent service, and constant improvement. Local SEO, content, reputation management, and PPC advertising are the tools that can help you achieve these goals.
You can learn about these methods on your own, but you’ll achieve better results if you focus on day-to-day operations, and hire an expert to mastermind your marketing.