Google Adwords is a great way to advertise your product or service. It’s easy to use and can be very effective if you know how to manage it correctly. Here are some of the best features that AdWords offers: keyword matching, automatic placements, geo-targeting, campaign management tools, conversion tracking, and more! Read on for more information about these google Adwords services. The following are the top 7 AdWords services to consider for your business.
1. Google Display Network
These ads are seen on various popular sites, including YouTube, Gmail, etc. The strength of display advertising is that it drives attention with its rich imagery and storytelling possibilities along with video integration capabilities.
Remarketing has changed since it first hit the scene as “retargeting”. Now, remarketing takes on new forms that include customer lists, time of day targeting, mobile marketing, and location-based marketing, to name a few. If you’re not using remarketing in Adwords yet, it’s high time you start.
3. Google Shopping Ads
These ads show product information alongside search results, allowing businesses to highlight how their products can solve the searcher’s query or problem. Product Listing Ads work well for advertisers with an inventory-based model because this ad type helps you promote specific items that are showing on your site. They give business owners a way to increase brand visibility and drive sales at scale by allowing them to advertise directly on Google Search, the world’s largest search engine.
4. Remarketing lists for search ads (RLSA)
This is another form of remarketing which allows users to create separate lists of customers based on specific search queries they have performed. You can utilise this service to target ads to the right set of users at the right times who are much more likely to convert. RLSA became available in February 2017 and is still one of Adwords’ newer services so there’s not many case studies around it yet, but expect this to become one of their biggest selling points pretty soon.
5. Universal App campaigns
Universal App ads let you promote your app across Google properties like YouTube, Search Network, Play Store etc. This ad type lets users download the app directly from the ad by leveraging native formats to make for an easy install experience.
6. Conversion Optimizer
Conversion optimizers is a service that works on your manual campaign and automatically adjusts bids to generate the most conversions for your business at the best possible price (CPA). It helps you improve your return on ad spend by up to 50%. They use machine learning and real-time analysis of incoming data from users who have completed key conversion events, which can be anything from filling out a form or purchasing online etc.
Suppose you are looking to get an edge over the competition when bidding on keywords. In that case, this tool will give you access to all their opponent’s bids plus additional information that might prove valuable in your decision-making process. This may be extremely useful if you plan on building quality links or PPC ads that will work long term with consistent traffic.
We hope you’ve found this guide to be insightful and helpful for your business. Whether you are just getting started with Adwords or looking to expand on what you already know, we want to help! Here is a list of the top 7 Google AdWords services that can help drive more traffic and increase conversions in less time.