Marketing is dynamic. This means that marketers belonging to every industry have to struggle hard to stay on top.
You must be familiar with the most recent, topics, trends, and tools. Remember that timing is the essence here. So, if you believe that the 2019 trends will suffice, congrats, you planned your doom.
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Here are the latest marketing trends that you should embrace:
Personalized Communications
However, you manage it, but do personalize your communication with your clients and potential customers. The easiest way is to hire an individual to answer queries and reply to comments. Give him access to the Spectrum Internet deal (as you don’ have to deal with internet outages). And your job’s done. You might think that having access to Internet 24/7 is not essential. If so, you are underestimating the power of instant replies. People appreciate them.
If you succeed in personalizing your replies, you will move a step closer to customer retention. Apart from this, consider indulging in conversations with your clients or initiate one. You will notice the difference yourself.
Superior Websites
Clunky and unappealing websites did not make it to 2020. If your business still has one, time to make a new one. No need to worry if your website lacks what it takes to make it to the top. Millions of templates and themes are now available online. Even if you do not want to spend thousands of bucks on hiring an individual who can make the website for you. Create your professional website using the themes available.
However, if you become a popular business, all eyes will be on you. This means that people will also judge your website. Often, they will also try to figure out the amount that you spent on it. The available themes will not be able to save your image. As they are not original. To avoid any such inconvenience, you should hire someone to make an original and unique website for your business.
High-Quality Content
Writing average content and hoping to please the readers – an obsolete practice. The viewers are more aware than ever. Besides, they look for original and high-quality content as a blogger that sets you apart from others. Failing to do so means you will not be able to please your customers. I agreed that not all content is equal. But you should put to learn about the type of content that aids in engaging your customers the most.
Content that you create for the sake of mere attraction of customers will do your business no good. It generates little value and puts the label of unprofessionalism on your business. Create content that has substance and a purpose.
B2C OR C2C businesses might be able to get away with average quality content but it won’t suffice in B2B dealings.
Video Content
Video content is always better than written one. People are lazier than ever. They do not want to spend minutes, let alone hours to understand the usage of a product. Under such circumstances, videos are your best friend. Not only are you able to get the message across in greater detail, but it also requires a few minutes of content to explain things better. The physical demonstration also enables the viewers to understand things better.
Creating tutorials, demonstrating the usage in-depth, and promoting upcoming launches, is all possible through video content. Live streams help businesses to engage with their customers in real-time and answer any of their queries instantly.
Chatbots
Chatbots are multiplying at a greater rate than human reps. Making the best use of AI, companies no longer rely on human power to respond to the customers. The AI-powered chatbots do so. There are many advantages to doing so. Chatbots can deal with more than one customer at one time, they can operate 24/7 and the business does not have to pay them a monthly wage. All of which is not possible with humans working as reps.
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This helps to save time for your customer service team. They can utilize the saved time elsewhere. Therefore, if you haven’t already, shift to chatbots.
Email Marketing
Email marketing is not coming slow. It is still one of the most lucrative forms of marketing. The trend will remain the same for email marketing in 2020 as well. Make the best out of it and up your email marketing game.
Do not forget that you will receive thousands of emails in response that you will have to reply to. Dedicate a team for that. If you have subscribed to Optimum plans or any other good Internet service provider, you won’t have to worry about the lag in replying as well.
