Social media marketing in Singapore has changed significantly in the past 5 years and influencer marketing has been at the forefront of this change. It’s no longer sufficient to simply buy ad space on social media platforms, instead, you must understand how the platform works, who the influencers are, and what the best way to leverage their social reach is. Influencer marketing doesn’t have to be very complicated, but it requires some forethought and attention to detail to make sure you’re approaching it correctly!
Table of Contents
Analyze Your Social Accounts
Social networks like Twitter, Facebook, and LinkedIn are good places to start looking for influential figures. Just search for hashtags relevant to your niche or your business, and you’ll be able to locate some potential leads to top influencers. You may even be able to connect with them by following them on social media or sending them direct messages asking if they’d like to chat more about what they do.
If you’re really stuck, try browsing their followers to see who else is popular within your field. These people can serve as excellent lead sources themselves and might well put you on their radar as well!
Make a List of Influencer Types
Before you head out on your hunt, it’s worth taking some time to figure out who exactly you want to target. Do the top influencers you’re looking for follow a certain niche or industry? Are they based in Singapore? How are their social media followings? The answers will help narrow down your list and give you a better idea of how much work is required to get them on board.
Ideally, you’ll be looking for individuals with at least 20K followers across at least three platforms. Why these numbers? Based on data from multiple studies, these figures show that marketing campaigns need between 3-8 percent engagement rate to be effective. Make sure they’re active online: It may sound obvious, but make sure your targets are active online by checking their past posts (and comments) on Instagram, Facebook, Twitter, and so forth.
Create Spreadsheets By Type
What is an Influencer? People who have a strong following on social media can affect your business.
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This will require you to study up who you are trying to reach and what they are looking for. Once you know that, then it is time to look at each platform, which most of them operate independently of one another, so make sure that you are getting information from each to help you find suitable top influencers.
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If they all say something different or offer different approaches, try them out and see which one works best for your company.
Get As Many Leads As Possible
While there’s always a reason for every action, it’s important not to decide or take actions purely out of fear. So when you first reach out to potential partners and clients, don’t be afraid that they will turn you down. Instead of thinking about rejection, focus on ways to get as many leads as possible by posting ads on Google, Craigslist, Facebook Groups, and more.
Follow Up with Every Lead You Get
The easiest way to keep a steady flow of business coming is by keeping up with every lead you get. Whether you’re using social media, e-mail, or direct outreach, it’s important to contact people at regular intervals until they take action (or not).
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If you don’t follow up regularly with leads and customers, someone else will. All that effort you put into generating traffic and leads can go right down the drain if you let them slip away. Make sure you stay on top of things!
