Are you responsible for hosting a children’s art competition? If so, you know how daunting of a task it can be. You need to figure out which marketing channels you should use to reach your target audience.
When it comes to promoting a children’s art competition online, there are several moving parts you need to take into account. For example, you need to decide which social media platforms to use, what type of content to post, and how often to post it. Not to worry though, we’ve got you covered. In this blog post, we’ll go over the top online promotional strategies that work. We’ll discuss various online marketing channels and how you can use each one to reach your target audience.
Update Your Website
If you’re hosting a children’s art competition, it’s very likely that you work in a school and the event will take place there. So, the first thing to do is to add all the relevant information to your school’s website. This includes the date and time of the event, where it will be taking place, what type of artwork is eligible, how to enter, and so on.
You should also create a visual banner that can be added to the homepage of your website. This will help spread awareness about the event and make it more eye-catching. We recommend you use PosterMyWall’s nifty flyer maker to craft posters that stand out. PosterMyWall is an online graphic design tool that helps you create dynamic flyers and banners in a few clicks.
Apart from that, you can create a separate landing page on your website that’s dedicated to the event. This is where you can really go into detail about what the competition is, what the prize is, and how to enter.
Nothing Beats a Great Email Marketing Campaign
Email marketing is one of the most effective ways to promote a children’s art competition. You can use your school’s email list to send out announcements about the event. You can also reach out to parents and guardians directly by sending them an email.
When crafting your email, make sure it’s clear and concise. Include all the relevant information such as the date, time, and location of the event. You should also include a link to your website or landing page so that recipients can learn more about the competition. Alternatively, you can embed a QR code, which if scanned will take the reader to your website or registration page for the competition.
If you haven’t run an email marketing campaign before, you don’t need to hire someone to do it. With PosterMyWall, you can manage an email campaign yourself. All you need to do is craft the perfect email, adorn it with visuals and infographics, upload your email list, and the platform will do the rest of the hard work for you.
Choose the Right Social Media Platform
Now, if you’re working in a school, your school must already have its social media channels, most likely on Facebook. You could post a status or update confirming the date and time of the event along with a link to your website or landing page. This way all students can be made aware of the upcoming competition. Alternatively, you could post it on a parents’ group to inform them.
If you’re not associated with a school, then you can create your own social media channels from scratch. But before you do that, take some time to research which platform would be most beneficial for promoting your event. For example, if your target audience is parents, then Facebook would be a good choice. If your target audience is art students, then Instagram would be a better option as it’s a visually-driven platform.
Once you’ve decided on the right platform, creating social media accounts is a breeze. Simply head to the respective website, fill out the necessary information, add some visuals, and you’re good to go.
Use Hashtags to Reach a Wider Audience
Hashtags are an effective way to reach a wider audience on social media. This way, anyone who searches for your hashtag will land on your post, tweet, or social media channel. For example, if you’re holding a children’s art competition in New York, you could use the hashtag #childrensartcompetitionNYC.
When using hashtags, make sure they’re relevant to your event and easy to remember. You should also use a mix of popular and niche hashtags. For example, some popular hashtags you could use are #artcompetition, #childrensart, and #kidsart. Some niche hashtags you could use are #paintingcompetition, #drawingcontest, or #artscholarship.
You can also create your own branded hashtag for the event. This is a great way to build excitement and generate buzz around the competition. For example, you could use #MyFirstArtCompetition or #JohnDoeArtContest.
Pair up with a Social Media Influencer
This is a strategy that can either build you massive traction or fail miserably. It all depends on who you choose to partner with. For this strategy to work, you need to find an influencer who’s relevant to your event and has a large following.
The first step is to create a list of potential influencers. Once you’ve done that, reach out to them and explain what your event is all about. If they’re interested, you can then send them more information such as the date, time, and location of the event. You should also include a link to your website or landing page so that they can learn more about the competition.
If everything goes well, you should have no problem getting an influencer on board. Just make sure you choose someone who’s relevant to your event, has a large following and is committed to your cause. Otherwise, you’ll just be wasting your time. However, if it works out, not only will this increase audience for the art competition but also likely increase school admission rates next season.
Some Parting Thoughts
Promoting a children’s art competition online is all about picking out the right digital marketing strategies. Of course, there’s no one-size-fits-all approach that works for everyone. Instead, you’ll have to be willing to do a bit of experimentation to see what works best for you. But as long as you’re using some combination of the strategies we’ve discussed, you should have no problem getting the word out there and generating excitement around your event.