What Makes a Good Business Logo?

by Sudarsan

As you are probably already aware, visual branding and the graphics that you use to represent your business are incredibly important. Alongside the fact that it’s what makes you identifiable, it contributes to your personality and builds trust with your customers.

That being said, it’s certainly not easy to know where to get started. Not all of us are designers, and you want to be confident with your final decision before launch day.

In this article, we will talk about what exactly makes a good business logo so that you can begin the process.

Want to learn more? Then check out the information below!


At first thought, you might assume that a more intricate and detailed design will catch the eyes of potential customers, but this isn’t actually the case. Instead, your image should be simple as it is easy to identify and can be recognized from a distance.

While you can hire a graphic designer to put together a few options for you, don’t be scared to have a go at creating a logo yourself to get an idea of what you like. There are plenty of great tools that you can utilize and most of them are free.

Check out https://create.vista.com/create/logo-maker/ to get started.


Your logo will be used everywhere – from billboards to television ads and even on the sides of merchandise like pens and t-shirts. This means that it has to be scalable.

When you’re having fun with designs, consider how they will look shrunk down and blown up to different proportions. It should still be easily readable and identifiable without sacrificing colors or essential elements.


Another benefit of a simple design is that they are often memorable (another vital trait). If a customer buys your product or uses your service, you want them to be able to locate you again.

If your logo is too complex or doesn’t fit with the type of business you operate, it’s going to be forgotten. Remember, loyal customers, are just as important as new ones and are the people who will help you achieve success.


Alongside the visual appearance of your logo, you have to think about its practicality too. You’re going to be using it on a variety of different media types, so it has to be versatile and printable.

In most cases, you’ll need an option that is transparent so that it can be easily applied to documents. It’s also wise to have a reverse color image in case the background is too dark (or too light).


Just like fashion, imagery and graphics can also lose their trendiness over time. Therefore, you may want to think carefully when choosing your elements, especially the typography, as things can go out of style.

Of course, it is always possible to redesign your logo in the future, but this isn’t always beneficial. It can cause mistrust, and if you’ve built up a reputable and large base, there is a chance you’ll potentially lose customers.


You can design a great-looking logo, but that doesn’t make it relevant to your audience. If you want to be successful, you’ll have to consider their interests and how your imagery will represent the industry you work in.

For instance, if you own a camping company, you wouldn’t use a coffee cup as your primary logo. Alternatively, you wouldn’t use a tent if you run a coffee shop! It’s all about finding the balance between representing who you are and standing out from the crowd. 


Finally, and perhaps one of the most important aspects, is that your logo has to be unique. This can be challenging at first, especially as you still want to tick off the things that we have mentioned above.

Just try and think – what can you include that you haven’t seen before? Is it possible to set yourself a unique color scheme that you can use throughout your visual branding?

The last thing you want is to create a design that is too similar to another company. Otherwise, you could face accusations that could damage your reputation.

Final Words

And that’s it! As you can see, there are a lot of different elements that contribute to an excellent business logo. Now that you know what to watch out for, you can start the process and work towards creating a great visual graphic to represent your company.

What do you think? Do you have any other advice that you would like to share with others?

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